After an extraordinary global journey spanning nearly four years, the Rolls-Royce 103EX — also known as the Vision Next 100 — has triumphantly returned to its birthplace in Goodwood, England. This futuristic vehicle, first revealed in 2016, offers a breathtaking glimpse into the future of luxury mobility.

A Symbol of the Future: The Rolls-Royce 103EX

Originally unveiled to celebrate BMW Group’s centenary, the 103EX is Rolls-Royce’s first-ever all-electric, fully autonomous concept car. Measuring an impressive 5.9 meters long and 1.6 meters tall, it commands an unmistakable presence. Notably, the 103EX eliminates the traditional steering wheel and dashboard, replacing them with an intelligent digital assistant named “Eleanor” — a virtual chauffeur and personal butler, designed to anticipate and cater to the owner’s every need

Interior Design: A Fusion of Technology and Craftsmanship

Inside, the 103EX offers a sanctuary of luxury and calm. Its interior is inspired more by grand lounges than by traditional automobiles, featuring exquisite materials such as rare Macassar wood, plush wool carpeting, and a silk-upholstered sofa. A panoramic glass roof bathes the cabin in natural light, creating an airy and inviting atmosphere

Advanced Technology: The Rise of Intelligent Luxury

The Rolls-Royce 103EX is built around a fully autonomous driving platform. “Eleanor,” the AI-powered assistant, not only drives the vehicle but also interacts naturally with passengers, managing the cabin’s environment — adjusting lighting, music, and climate — according to personal preferences. This redefines the travel experience into one of complete effortlessness and supreme comfort

A Triumphant Return to Goodwood

After captivating audiences around the world, the 103EX’s return to Goodwood marks both an emotional homecoming and a bold statement about Rolls-Royce’s future ambitions. CEO Torsten Müller-Ötvös commented, “We are delighted to welcome the 103EX home. After an extraordinary international tour, it is time for this experimental vision to return to the place where it all began”

The Rolls-Royce 103EX is far more than just a concept car — it is a bold vision of what the future of luxury could be. Seamlessly blending cutting-edge technology with the timeless artistry of Rolls-Royce craftsmanship, the 103EX points toward a new era where travel is not merely about reaching a destination, but about experiencing the journey itself as an expression of personal taste, comfort, and innovation.